How important it is to work on social signals for SEO? Matt Cutts, Google’s head of search spam team, announced Google algorithm changes such as Penguin 4 (A.K.A Penguin 2.0.). This video shows that social signals has played an more important role in SEO.
Facebook Signals for SEO
Facebook Shares and Likes are important for SEO because they indicate that users are not only viewing your content but are sharing those in their network and are bookmarking it for future reference. Comments on Facebook indicate that your readers are getting involved in the discussions that you start. As with virtually all ranking factors, the authority of the Likes, Shares, and Comments that you receive will help improve their weight. Links from Facebook Shares, Likes and comments will impact on your website ranking.
Tweet Singals for SEO
In terms of social ranking factors, the number of Tweets you post is unlikely to produce any kind of benefit. Likewise, the number of followers you have will bear less importance than the authority of your followers. Mentions, retweets, and links within these disseminated Tweets are likely to have a big impact on your social media signals for SEO, so try to create Tweets using hashtags that are popular with a large number of high profile users.
When it comes to discuss “SEO vs social media marketing“, Google Engineer, Matt Cutts states to think it from a holistic view as follows:
One of SEO strategies is to add great, useful contents to the website. Social media marketing is a good tool to tell people about it.
The basic principle of social media marketing is to share the information. The fastest way to share a small piece of information is a micro blog website and popular real-time search engine such as Twitter, whcih provides Twitter Search updates its entire database of news and personal updates, also known as “Tweets”. Then, if you want to share a little more information than Twitter, Facebook or Google + is the social networking website that allows you to interact with other businesses and advertise your services about the information. Further, if you need to provide more detailed information to audience, then, blog is the social networking website that allows you to interact with audiences about the unofficial, casual, daily information. Finally, you need to provide official information about your services and company, your website is the Internet marketing tool that leads your audiences to purchase your products or services.
Definately, SEO is the most important part of your Internet marketing strategy, but social media marketing or networking is to enhance the traffic to your website.
If your business is located in Minnesota or Wisconsin close to Minneapolis, St Paul – Twin Cities, a Minneapolis SEO, Minnesota SEO company, Constant Rank can help with your SEO project as well as Internet marketing project (SEO MN).
SEO and social media marketing ties together to make Internet marketing work. Most online traffics comes from social media websites and search engines nowdays. Therefore, placing your online ads on the search engines and social media websites / social networking websites are pivotal. In another word, search engine marketing (SEO and PPC) and social media marketing are most important Internet marketing strategies.
Constant Rank, a Minneapolis SEO, Minnesota SEO company provivdes a comprehensive Internet marketing services to Minneapolis, Minnesota busineses. We can definately recommend you to do both SEO and social media marketing together not only for visibilities but alos social media optimization.
Now, from the point view of SEO, the links from social media sites are important? Does Google use link data from social media websites in ranking? Yes, it does.